Collaborative Project: AGM Analytics · Nov 2021
User Engagement Analysis for SaaS Platform
Overview
Analyzed user engagement using metrics like DAU, MAU, and feature adoption rates, segmenting users by subscription tier and usage frequency. Developed custom JavaScript visualizations in Looker Studio, creating interactive sankey diagrams and heatmaps.
Highlights
- 01
Translated analytical findings into strategic recommendations, creating layered dashboards in Looker Studio for different levels of technical understanding.
Stack
- Data Analysis
- Data Visualization
- Business Intelligence
- SaaS Platform
- User Engagement
- User Behavior Analysis
- Usage Trends
- Customer Behavior
- Data Visualization Techniques
- Actionable Insights
- Business Decision-Making
- Strategic Objectives
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