Automated Data Analysis System for Motor Vehicle Company Automated Data Analysis System for Motor Vehicle Company

Overview

Developed an automated system for efficient analysis of large-scale web analytics data using Google Analytics metrics and dimensions, with on-demand data extraction and batch processing. Designed and implemented a comprehensive ETL pipeline, incorporating data cleaning, validation, and profiling, along with AI-driven insight generation using Large Language Models.

Highlights

1. 01

   Created an intuitive dashboard with filters and KPIs using HTML, CSS, and JavaScript, enabling non-technical stakeholders to select data and view reports easily.

2. 02

   Conducted country-specific analysis of web data, analyzing user behavior patterns and cultural nuances across metrics like Active Users, Engagement Rate, and device preferences, as well as country-specific KPIs such as Build & Price completions and test drive bookings.

3. 03

   Established thorough documentation practices using Google Docs and version control, enhancing project transparency and replicability.

Stack

• Automation
• ETL
• Data Analysis
• Documentation
• Survey Data
• Data Cleaning
• AI-Driven Insight Generation
• User Interface Design
• Data Selection
• Rapid Report Generation