Experience
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Comprehensive Business Analysis Project for TV Shopping Company
STRTGY, 2024
- Developed a comprehensive business analysis solution for a leading TV shopping company, including an integrated dashboard and advanced analysis tools.
- Implemented a data extraction process from Microsoft SQL Server, migration to MongoDB Atlas, and data processing using Python and Jupyter Notebooks.
- Designed and developed a robust backend with FastAPI and a modern, responsive frontend using React and Material-UI.
- Integrated Google Trends data to analyze consumer interest, including visualizations of temporal and geographic trends.
- Created specific analysis modules for sales, customers, inventory, products, and operational efficiency.
- Overcame data integration, performance, and scalability challenges by implementing solutions such as caching and query optimization.
- The project demonstrated a comprehensive ability to handle the complete data cycle, from extraction to presentation in an interactive dashboard.
Impact: This application provides the client with a powerful tool for making real-time data-driven decisions, improving inventory management, optimizing marketing and sales strategies, and enhancing operational efficiency.
Interactive Personal Portfolio Development
Personal Project, 2024
- Designed and developed an interactive personal portfolio using modern web technologies such as Astro, React, and Tailwind CSS.
- Implemented a responsive and accessible design, ensuring an optimal user experience across all devices.
- Created reusable components to maintain clean and easily maintainable code, following web development best practices.
- Integrated smooth animations and transitions to enhance the interactivity and visual appeal of the site.
- Optimized the website's performance, achieving fast loading times and a fluid experience for visitors.
- Implemented a content management system to facilitate portfolio information updates.
- Used version control with Git to maintain a change history and facilitate future updates.
Impact: This project demonstrates my skills in front-end web development, UI/UX design, and the ability to create efficient and attractive web solutions. The portfolio serves as a dynamic platform to showcase my projects and skills to potential employers and clients.
GeoAI Insights: Advanced Visualization of the Competitive Landscape
STRTGY, 2024
- Data Extraction: Utilized AI algorithms from OpenAI to process and analyze large datasets from social media platforms like Facebook and Instagram.
- Geospatial Analysis: Implemented GIS tools to create detailed maps categorizing various data points such as showroom locations and retail outlets.
- Market Index Development: Developed bespoke market indices based on data attributes including NAICS codes, providing insights into the potential customer base.
- Integration and Visualization: Combined extracted data with county layer maps to produce gradient-based visual insights.
Impact: The project culminated in a powerful decision-support tool that enabled strategic planning for market entry and expansion in the U.S. market, providing robust foundations for strategic decisions in real-time.
Automated Data Analysis System
STRTGY, 2024
- Developed an automated system for efficient analysis of large-scale survey data.
- Designed and implemented a comprehensive ETL pipeline, including data cleaning and AI-driven insight generation.
- Created an intuitive user interface for data selection and rapid report generation.
- Established thorough documentation practices, enhancing project transparency and replicability.
Impact: This system significantly reduced the time and effort required for data analysis, enabling faster and more accurate decision-making processes.
Data Analysis and Visualization Platform
STRTGY, 2024
- Architected a comprehensive data analysis platform, demonstrating proficiency in managing complex analytical projects.
- Developed interactive dashboards for multifaceted metric visualization, showcasing advanced data summarization techniques.
- Implemented robust data security measures to ensure information integrity and confidentiality.
- Created detailed documentation for data processing, analysis, and visualization methodologies.
Impact: The platform enhanced data-driven decision-making capabilities across the organization, leading to improved operational efficiency and strategic planning.
Automated Interview Analysis
STRTGY, 2023
- Automated the analysis of survey data collected from SurveyMonkey to support a methodology focused on identifying market opportunities and enhancing in-house decision-making.
- Used Python, pandas, and multi-index for data filtering and processing, and generated custom radar charts and multi-line charts in Plotly, embedded in HTML for interactive visualization.
- Customized visualizations to match the company's design specifications, allowing for detailed analysis of employee responses by various characteristics such as location and department.
- Enabled the company to identify performance issues within specific work sections and demographics, providing actionable insights for organizational improvement.
- Overcame challenges related to creating custom visualizations and applying arbitrary formulas to generate effective outputs for analysis.
Impact: This automation significantly reduced the time required for data analysis and provided deeper insights into employee feedback, leading to targeted improvements in organizational performance.
Trading Strategy Backtesting
Personal Project, 2023
- Extracted financial data via an API, visualized trading patterns using Plotly in Python, and a collection of strategies including MA crosses.
- Configured a MongoDB database for storing data from economic calendars, showing capability in database setup and management.
- Conducted correlation analysis on economic data versus market trends to guide strategy development, displaying strong analytical skills.
- Discovered through rigorous testing that the tested strategies performed poorly, reinforcing the necessity for more sophisticated analytical methods and strategy refinement in trading for long-term success.
Impact: This project provided valuable insights into the complexities of financial markets and the importance of robust testing in strategy development.
Geospatial Analysis of Ciudad Guzmán
Storymaps Personal Project, 2022
- Initiated and conducted exploratory geospatial analysis in ArcGIS focusing on earthquake activity in a city from Mexico.
- Analyzed geospatial data to reveal a pattern between earthquake intensity and elevation, presented through visualizations.
- Created an interactive Storymaps map in ArcGIS to illustrate earthquake patterns, inviting further research.
Impact: This project demonstrated the power of geospatial analysis in understanding natural phenomena and its potential applications in urban planning and disaster preparedness.
Data Analysis for Property Management System
BlackPrint Technologies, 2022
- Conducted comprehensive data analysis to optimize property management processes.
- Utilized advanced geocoding techniques to enhance location-based data accuracy.
- Performed data cleaning and preparation, contributing to improved data integrity and operational efficiency.
- Applied Python libraries such as pandas and numpy for sophisticated data manipulation and analysis.
Impact: The analysis led to significant improvements in property management efficiency and accuracy of location-based services.
User Engagement Analysis for SaaS Platform
Collaborative Project: AGM Analytics, 2021
- Conducted in-depth data analysis to understand user engagement patterns for a SaaS platform using JavaScript and data visualization tools.
- Developed innovative data visualization techniques to effectively communicate insights on usage trends and customer behavior.
- Collaborated within the team to align analytics with strategic objectives, providing actionable insights for business decision-making.
Impact: The analysis provided crucial insights into user behavior, enabling data-driven decisions to improve user engagement and retention.